Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Joii Pet Care's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4DCFC bg
#ACC1DD
#244C8C accent
#111111 text
- #1Qu've booked a vet consultation for ith Dr Carolina Paz consults
- #2scavenging on walks, part of a toy, human medication? & 5 varia chapman som
- #530 claire Abreu Consultation scheduled to discuss Milo's symptoms.
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 11.3 words on average (longest 14).
Screenshots
iPad screenshots
Icon palette
About this app
Joii Pet Care Expert vet advice, at the tap of a button. ● Video consultations with UK registered vets, available 24/7. ● Joii vets resolve nearly 70% of issues they see via video consultation, saving you the cost of a trip to the vets. ● Free pet symptom checker developed by vets. Identify 160 common conditions quickly and get immediate, qualified advice on what to do next. ● Specialist advice on skin problems, behaviour, arthritis, and more. How does it work? ● £28 for a video vet consultation (or free if your pet is insured with one of our partners). No extra charges for night calls and no booking required. ● Upload any photos you'd like the vet to see ahead of your consultation. ● Full history taking and visual assessment via video call. ● Your vet will give you clinical advice, diagnosis and a treatment plan. ● Vet-recommended products available to have delivered to you…
App details
What you can learn from Joii Pet Care
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Joii Pet Care's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Joii Pet Care runs a light set where the background shifts from screenshot to screenshot (first shot #C4DCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #244C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.