Screenshot style breakdown
Sampled from 6 of Big Butterfly Count's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0CBC5C accent
#111111 text
- #1itat type: School Small White 1
- #2downland. It shows a marked preference for purple flowers such as Wild Marjoram, Field Sca
- #54 Small Copper HOME MAP RECORDS MORE.
- #6Park or Habitat type: Public Garden
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 8.5 words on average (longest 15).
Screenshots
iPad screenshots
Icon palette
About this app
Take part in the UK’s annual Big Butterfly Count with this easy to use and informative app. Spend 15 minutes in nature and help butterflies at the same time. All you need to do is identify and count the relevant butterfly and moth species you spot. Then submit your sightings to help take the pulse of nature. Your records help to show how butterflies are faring in the UK. The app features a beautiful ID guide to help you identify and learn about the 21 species that are the focus of this study. You can also view all of your submitted counts and see everyone's records on the map within the app.
App details
What you can learn from Big Butterfly Count
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Big Butterfly Count's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Big Butterfly Count runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0CBC5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.