Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of 東京海上ダイレクト's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BCDCEC bg
#A5C1CF
#043C74 accent
#111111 text
Screenshots
Icon palette
About this app
＜日々の運転をもっと楽しくアプリで安全運転をはじめよう＞ 本アプリは東京海上ダイレクトのご契約者の方向けアプリです。 東京海上ダイレクトは「保険そのものがいらなくなる世界、事故のない安全で快適な世界」を皆さまと一緒につくります。 もしもの事故時も、毎日の運転時もあなたをサポート。 安全運転ができたらハートが貯まり、好きなプレゼントに交換できます。 アプリをダウンロードして安全運転をはじめましょう。 （注） ・以下の場合など、事故の衝撃が検知されず、状況が記録されないことがあります。 ・アプリの初期設定が完了していない場合 ・アプリのソフトウェア更新を実施していない場合 ・移動データが記録できていない場合 ・衝撃が小さい事故、低速走行時の衝突などの場合 ・複数台契約がある場合は2タップ事故連絡の後にお車の選択が必要です。
App details
What you can learn from 東京海上ダイレクト
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 東京海上ダイレクト's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 東京海上ダイレクト runs a light set with one background colour (#BCDCEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #043C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.