Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Free People's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4B4B4 bg
#9E9E9E
#9C8464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Our better-than-ever app brings the best of Free People to your fingertips! Quickly and easily browse new arrivals, back-in-stock favorites, FP Movement activewear, beauty & wellness, intimates, denim, shoes and more. Don’t miss out on Free People promos, download the Free People app for the latest boho clothing trends and exclusive app-only offers. Be sure to enable Push Notifications for convenient order status updates. You will also be the first to know about sales, promotions and the latest Free People collections.
App details
What you can learn from Free People
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Free People's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Free People runs a light set where the background shifts from screenshot to screenshot (first shot #B4B4B4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C8464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.