Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of U-WIN Citizen's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C64CC bg
#4979D3
#7C9CDC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
U-WIN is world’s largest Electronic Immunization Registry for registering Pregnant woman and children and further establishing digital tracking mechanism for vaccination status to reach and reduce zero dose children. U-WIN, the programme to digitize India's Universal Immunization Programme (UIP), is being implemented by Ministry of Health & Family Welfare, Govt of India and will be used to register and vaccinate every pregnant woman, record her delivery outcome, register every newborn delivery, administer birth doses and all vaccination events thereafter. The UWIN citizen app can be used by the citizens to register their Pregnant women and children, eligible beneficiaries of UIP. They can search for the nearest vaccination centers using the search options for District, sub district and pin code of their area, book appointment and get digital certificate of vaccination for their …
App details
What you can learn from U-WIN Citizen
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are U-WIN Citizen's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: U-WIN Citizen runs a dark set with one background colour (#2C64CC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C9CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.