Sampled from 4 of ЭБС Лань's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#044484 accent
#111111 text
Бесплатное мобильное приложение для читателей ЭБС Лань - теперь доступ к одной из крупнейших коллекций книг ведущих издательств учебной и научной литературы (в том числе университетских издательств), а так же электронных версий периодических изданий по различным областям знаний с мобильных платформ станет еще удобнее! Преимущества мобильного приложения ЭБС Лань: - Удобная адаптированная система чтения документов в формате PDF и ePUB - Поиск по тексту документа - Оффлайн-доступ к скачанным документам - Адаптация для читателей с ограниченными способностями
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are ЭБС Лань's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ЭБС Лань runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #044484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.