Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NRMA Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040C64 bg
#272E79
#444C94 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Manage your insurance on the go The NRMA Insurance app helps put you in control, where you can easily manage your policies and start and track claims. Plus, if eligible you can join Help Hub – NRMA Insurance’s rewards program – to get access to available benefits and offers. What you can do with our app: • Get an insurance quote • Make payments • View policy documents • Make and track insurance claims • Join the NRMA Insurance rewards program, Help Hub* (if eligible). Join Help Hub and you can: • Get access to available offers and discounts • Participate in Safety Challenges which we have from time to time • Subscribe to Weather Alerts to get notified of large hail events in your chosen location • Enable Safer Journeys to track your driving trips and identify key events to help you understand and improve your driving habits Eligibility to join Help Hub is subject to the NRMA…
App details
What you can learn from NRMA Insurance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are NRMA Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NRMA Insurance runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040C64) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #444C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.