Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of SimplyGo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#A4C4E4 bg
#90ACC8
#3C84C4 accent
#111111 text
Screenshots
Icon palette
About this app
The all-in-one SimplyGo app now has key features integrated from the EZ-Link app – convenient for your travel card-related and lifestyle needs. By adding your contactless bank card and/or travel cards to the SimplyGo app, you can now access a variety of services, including: • View travel history and payment transactions on the go • Apply and activate auto top-ups for EZ-Link and Concession cards • Apply or replace Concession cards, or purchase Monthly Concession Pass for SimplyGo Concession cards • Apply for the Motoring service for your ERP and carpark charges – no need for a card in the IU/On-Board Unit (OBU) anymore! • Submit a travel claim and track its status • Block lost EZ-Link cards anytime and recover the remaining value • Use your Wallet to make purchases locally and overseas Experience the full suite of services today by downloading the SimplyGo app – Make every…
App details
What you can learn from SimplyGo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are SimplyGo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SimplyGo runs a light set with one background colour (#A4C4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C84C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.