Sampled from 5 of ASK Perks's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCEC bg
#DDDDCF
#748454 accent
#111111 text
REWARDS YOU’LL ACTUALLY USE? YOU JUST HAVE TO ASK. Our new ASK Perks rewards app is here. It gives you access to instant treats every visit and lets you log your visits so we can reward you for visiting 3 times. ANYTIME PERKS Your instant treats - our way of giving you something extra each time you dine. WHEN ASK GIVES YOU LEMONS You visit, we'll reward. Spend £15 or more and you'll collect a lemon stamp everytime you dine. TURN YOUR VISITS INTO VOUCHERS Got 3 lemon stamps? You’ll receive a £10 reward voucher and move to level 2. Collected 6 lemon stamps? We’ll treat you to a £20 reward voucher and you'll move to level 3. UNLOCK BETTER PERKS Move up the levels and enjoy your ASK faves for less with discounts on set menus and Click & Collect. There’s never been a better time to join the ASK Perks community.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ASK Perks's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ASK Perks runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #748454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.