Sampled from 6 of ExtraMile®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#A40414 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Turn everyday stops into rewards with the ExtraMile® app. Earn points on qualifying in-store and fuel purchases at participating locations - redeem them for savings on Chevron and Texaco fuel. Unlock exclusive member offers, participate in club programs to earn free items, and enjoy convenient mobile payments. Plus, receive a new member reward when you join. ExtraMile, Chevron, and Texaco apps all connect to the same rewards program, giving you access to your points balance, fuel savings, and exclusive offers across all apps. New Member Rewards Join ExtraMile Rewards® and enjoy a new member reward when you sign up and complete enrollment in the app. Earn Points on Select In-Store and Fuel Purchases Get rewarded for purchases you already make. ∙ Earn points on qualifying purchases at participating ExtraMile® convenience stores ∙ Earn points on qualifying fuel purchases…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are ExtraMile®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ExtraMile® runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A40414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.