Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Smart Level & AR Ruler's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BCBCCC bg
#A5A5B3
#FCB44C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Put your tools in your pocket! An iPhone can help you complete various complex scenes! Best of all, there are no limits! Users in more than 20 countries and regions around the world use our measurement tools to get their work done. Tools and features include: • Length measurement • Area measurement • Height measurement • Distance measurement • Protractor • Unit conversion • Level • Light sensor • Screen calibration • Decibel meter • Scientific computers • Magnifying glass • Compass • Flashlight • More exciting Measure any object with precision. Advanced AI and computer vision technologies turn your iPhone into a portable digital toolbox. Notice: If you subscribe through Apple, payment will be charged to your App Store Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. The c…
App details
What you can learn from Smart Level & AR Ruler
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Smart Level & AR Ruler's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Smart Level & AR Ruler runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #BCBCCC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCB44C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.