Sampled from 6 of Barceló Hotel Group's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#9CA4AC bg
#899097
#4C441C accent
#111111 text
Explora nuestras marcas: Royal Hideaway, Barceló, Occidental y Allegro, y encuentra el alojamiento perfecto para cada tipo de viaje. Convierte tu móvil en tu mejor aliado antes, durante y después de tu estancia. ¿Qué puedes hacer con la app? Reservar hoteles y resorts de forma rápida, segura y al mejor precio. Acceder a ofertas exclusivas y descuentos solo disponibles en la app. Gestionar tus reservas fácilmente desde cualquier lugar. Realizar el check-in online y ahorrar tiempo a tu llegada. Disfrutar de los beneficios de my Barceló Benefits y consultar tu nivel. Reservar servicios del hotel antes de llegar o durante tu estancia: restaurantes, spa, room service, actividades y mucho más. Consultar cartas, horarios, programas de actividades y espectáculos disponibles en tu hotel. Desde la inspiración del viaje hasta el último día de tu estancia, la app de Barceló te acompaña para que …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Barceló Hotel Group's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Barceló Hotel Group runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #9CA4AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C441C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.