Sampled from 6 of Pega Plantão's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C2C54 bg
#2E496B
#046CDC accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 7.8 words on average (longest 10).
O Pega Plantão conecta coordenadores de escala e profissionais da saúde com praticidade. Com o app, você visualiza seus plantões, solicita trocas, recebe alertas importantes e ainda pode registrar a presença no plantão e enviar a documentação solicitada pela empresa. O coordenador acompanha tudo em tempo real e realiza os pagamentos com agilidade. Otimize a rotina do seu grupo com o Pega Plantão. Baixe agora!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Pega Plantão's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pega Plantão runs a dark set where the background shifts from screenshot to screenshot (first shot #0C2C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #046CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.