Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Belk's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#B47C6C accent
#111111 text
- #2I The White Edit | Everyday accessories in | their lightest form
- #3MANAGE YOUR BELK REWARDS+® CREDIT CARD
- #4Up to 50% Off Warm Weather Favorites* Save Now
- #5CHECK YOUR GIFT CARD BALANCE
- #6GET IT TODAY!
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 7 words on average (longest 12), mostly ALL CAPS, 40% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
Reimagine department store shopping with the Belk app: your source for shopping, rewards, and deals on everything from men’s and women’s fashion to home goods. Browse thousands of styles, see offers and coupons, and pick out that perfect something today, all from the comfort of your phone! The Belk app offers a wide variety of fits, sizes and styles in every category — from men’s, women’s and kids’ clothing and shoes to handbags and other accessories. Plus, shop a wide selection of designer fashion, cosmetics and fragrance. You can even save your favorite products to purchase later. Please leave us a review and let us know about your experience! Brands You Love Shop the newest men’s and women’s fashion, shoes and accessories from brands and designers like: · Levi’s · Polo Ralph Lauren · Michael Kors · Free People · Vans · Tommy Hilfiger · Vince Camuto · UGG® You’ll also find d…
App details
What you can learn from Belk
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Belk's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Belk runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B47C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.