Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Amazing Thailand.'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECF4 bg
#DDCFD6
#CC1C7C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Thailand is a wondrous kingdom, featuring Buddhist temples, exotic wildlife and spectacular islands. Along with a fascinating history and a unique culture that includes delectable Thai food and massage, Thailand features a modern capital city, and friendly people who epitomize Thailand’s “land of smiles” reputation. The official “Amazing Thailand” application is powered by the Tourism Authority of Thailand (TAT). It provides travel information such as: Destination Guides, Events & Festivals, Shopping, Thai Food, About Thailand, etc. When you travel to Thailand the app will be your perfect guide. You can find out where to go, how to get to places, where to stay, where to eat, and shopping information integrated with contacts, maps, phone, and GPS – all searchable, portable and easily personalized. Quickly find the information you need to make your holiday go smoothly with the new "Ama…
App details
What you can learn from Amazing Thailand.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Amazing Thailand.'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amazing Thailand. runs a light set with one background colour (#FCECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC1C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.