Sampled from 4 of ARTIS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#849CB4 bg
#74899E
#84644C accent
#111111 text
ARTIS-App: Ontdek natuur op een nieuwe manier Welkom bij de ARTIS-app! Deze app is ontworpen om je bezoek aan ARTIS nog boeiender en interactiever te maken. Of je nu de dierentuin of de musea bezoekt, nieuwsgierig bent naar de dieren en planten, of gewoonweg het laatste nieuws wilt volgen, deze app biedt alles wat je nodig hebt. Interactieve plattegrond Navigeren door ARTIS is nog nooit zo eenvoudig geweest. De interactieve plattegrond helpt je om je weg te vinden in het park en biedt gedetailleerde informatie over de dieren, tuinen en gebouwen. Ontdek waar je favoriete dieren zich bevinden en plan je route. De plattegrond laat ook zien waar faciliteiten zoals toiletten, eetgelegenheden en souvenirwinkels te vinden zijn. Dagagenda Wil je weten wanneer de olifanten gevoerd worden of wanneer er een speciale rondleiding is? Plan je dag efficiënt met de dagagenda. Hier vind je een…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are ARTIS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ARTIS runs a light set where the background shifts from screenshot to screenshot (first shot #849CB4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #84644C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.