Screenshot style breakdown
Sampled from 4 of Applausible: Plausible Stats's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04044C accent
#111111 text
Screenshots
Icon palette
About this app
Your Plausible Analytics stats, always within reach. Applausible is the best way to monitor your website and app analytics without opening a browser. Built exclusively for Plausible Analytics users — whether on Plausible.io or a self-hosted instance — it delivers a fast, beautiful, full-featured dashboard of your visitors, traffic, and conversions right from your iPhone or iPad. Whether you're tracking a website or a mobile app, Applausible has you covered. CHECK YOUR STATS AT A GLANCE See live visitor counts, historical traffic, page views, and goal conversions the moment you open the app. HOME SCREEN WIDGETS (PRO) Add iOS widgets to your home screen or lock screen and see your key metrics without even opening the app. Track visitors, page views, and goal conversions at a glance, always up to date. POWERFUL FILTERING (PRO) Dig deeper into your data with filters by country, traffic …
App details
What you can learn from Applausible: Plausible Stats
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Applausible: Plausible Stats's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Applausible: Plausible Stats runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04044C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.