Sampled from 6 of 매일유업 공식몰's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C4C8C bg
#3B659C
#6484B4 accent
#FFFFFF text
온가족이 즐기는 매일유업 제품을 공식몰 앱에서 만나보세요. 매일의 가족이 되시면 즉시 사용할 수 있는 웰컴쿠폰부터 아낌없는 포인트 적립, 생일축하 선물 등 다채로운 혜택을 드려요. 상하목장, 앱솔루트, 메디웰, 아몬드브리즈, 어메이징 오트, 소화가잘되는 우유는 물론 가정배달 전용 제품까지 매일의 모든 브랜드를 한 눈에 찾아보세요. 공식몰만의 특별한 혜택과 서비스는 끝이 없어요. - 필요한 만큼씩 알뜰하게 배송 받는 정기배송 - 하트를 모으면 쿠폰/포인트/선물이 쏙쏙~ - 365일 꽝 없이 계속 되는 즐거움, 매일퀴즈 - 누구보다 빠르게 신상 맛보기, 신제품 체험단
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 매일유업 공식몰's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 매일유업 공식몰 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C4C8C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6484B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.