Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of BMJ Best Practice's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C548C bg
#3B6B9C
#6484AC accent
#FFFFFF text
- #1BM) Best Practice
- #2Images
- #3[1] Important update >
- #4& Treatment algorithm Q acute exacerbation A
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 3.8 words on average (longest 7).
Screenshots
iPad screenshots
Icon palette
About this app
Instant access to the latest evidence-based guidance for healthcare professionals. Updated daily, BMJ Best Practice provides healthcare professionals with the latest evidence-based clinical decision support information. It's available offline, which means clinical decision support can be accessed anytime, anywhere. This app can be downloaded by those who have access to the BMJ Best Practice website, and have already set-up a username and password. Don’t have a subscription? Download the app and access a free 7 day trial. The app provides: - Fast access to the latest guidance on diagnosis, prognosis, treatment and prevention - 500+ patient leaflets - 250+ medical calculators - Guidance videos on common clinical procedures - Automatic CME/CPD activity tracking Your feedback helps to inform future developments. At BMJ, we have a user-centered product development process, which mean…
App details
What you can learn from BMJ Best Practice
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are BMJ Best Practice's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BMJ Best Practice runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C548C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6484AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.