Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Edits: Video Editor's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#D404C4 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Make videos you’re proud to share with Edits, the new video creation app from Instagram. Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to support your creation process, all in one place. Simplify your creative process • Export your videos in 4K with no watermark and share to any platform. • Keep track of all your drafts and videos in one place. • Capture high-quality clips up to 10 minutes long and start editing right away. • Easily share to Instagram with high-quality playback. Create and edit with powerful tools • Edit videos with single-frame precision. • Get the look you want with camera settings for resolution, frame rate and dynamic range, plus upgraded flash and zoom controls. • Bring images to life with AI animation. • Change up your background with…
App details
What you can learn from Edits: Video Editor
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Edits: Video Editor's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Edits: Video Editor runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D404C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.