Sampled from 6 of Blue Cross Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0484CC bg
#2795D3
#044C74 accent
#FFFFFF text
For Medavie Blue Cross, Ontario Blue Cross and Quebec Blue Cross members, this app provides fast, reliable, and easy access to manage your Blue Cross benefits – anytime, anywhere. Register or log in today to access convenient features* such as: • Upload receipt images right to the app for easier claim submissions • Access and share your digital ID card • View your claims history • Get reminders to take and refill your medications • Search benefit details, including prescription drug coverage • View generic drug equivalents and similar alternatives • View your benefit usage • View and use your Health Spending Account (HSA) balance • Find health professionals near you • Sign up for direct deposit • Access digital health options through Connected Care * Some features may be unavailable for your benefits plan.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Blue Cross Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Blue Cross Mobile runs a dark set with one background colour (#0484CC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #044C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.