Sampled from 3 of App Ciudad Qro's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2474AC accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 3.5 words on average (longest 4), mostly ALL CAPS.
Explora Querétaro, haz trámites, participa en decisiones, accede a programas y descubre eventos del municipio. La forma más fácil de vivir tu ciudad. La app oficial del Municipio de Querétaro. Reúne en un solo lugar los servicios, programas y canales de atención que antes estaban en distintas plataformas. PREGÚNTALE A TU CIUDAD Resuelve tus dudas sobre trámites, programas y servicios municipales con nuestro asistente con inteligencia artificial. Respuestas al momento, sin llamadas ni filas. EXPLORA QUERÉTARO Un mapa interactivo con lo que tienes cerca: - Rutas y paradas de QroBús - Estaciones QroBici - Puntos de WiFi gratuito - Oficinas y centros de atención - Estacionamientos públicos - Sitios turísticos y culturales TRÁMITES Y PROGRAMAS Consulta requisitos, agenda citas y da seguimiento a tus solicitudes con DIF, Bienestar Animal, Movilidad y más dependencias del municipio. AGEN…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are App Ciudad Qro's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: App Ciudad Qro runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2474AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.