Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of esure's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043CA4 bg
#2757B0
#FC8414 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Whether you’re looking to check your esure cover, make a change to your policy, start a claim, or stay on top of important car admin, the esure app’s got it all in hand! Our app is the easiest way to manage your car and home insurance. * Check details: see all your policy documents in a few taps * Make changes: update your details with ease * Make a claim: start your claim in the app * Renewal date reminders: making you aware of important dates * Easy and secure login: set up fingerprint/face ID for quick, secure access Plus, the esure app helps you sort all your other car admin through our partnership with Caura. * Car tax: get timely reminders when your car tax is due and renew it easily in the app * MOT and Servicing: we’ll remind you when your MOT is due. Plus, you can book your MOT and Service in the app * City charges, roads and tolls: check whether you’re exempt from cit…
App details
What you can learn from esure
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are esure's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: esure runs a dark set with one background colour (#043CA4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC8414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.