Sampled from 4 of 健康チャレンジ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#74C47C accent
#111111 text
健康チャレンジキャンペーン専用のスマホアプリです。 ■健康チャレンジキャンペーンについて ・企業・健康保険組合様を対象に実施する、全員参加型健康増進プログラム。 ・企業・健康保険組合様の在籍者のみ参加可能。 ・チャレンジするコースを選択し、目標を達成できたか日々の結果を記録。 ■アプリの機能 ・自動ログイン ・ヘルスケアからデータ自動連携 ・その他はWebサイト版と同様です。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 健康チャレンジ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 健康チャレンジ runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74C47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.