Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Edinburgh Zoo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#A4549C bg
#B06BA9
#64542C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Explore Edinburgh Zoo like never before with our new app! Find your way around our 80-acres of wildlife and easily navigate to all your favourite animals. Whether you want to find the best spot for a bite to eat or want to know what talks are on each day, our app has all the information you need for an un-fur-gettable day out.
App details
What you can learn from Edinburgh Zoo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Edinburgh Zoo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Edinburgh Zoo runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #A4549C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64542C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.