Sampled from 6 of NOWA Такси's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C2C34 bg
#494950
#E4F404 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
NOWA Такси – удобный сервис для пассажиров и водителей. NOWA Такси – это современное приложение для заказа такси, курьерской и грузовой доставки. Вы можете вызвать автомобиль для поездки, заказать доставку или, если у вас есть свой транспорт, подключиться как исполнитель и зарабатывать. Для пассажиров: - Быстрый вызов такси по городу - Удобная курьерская и грузовая доставка - Оплата наличными или картой - Оценки и отзывы водителей и курьеров Для исполнителей: - Гибкий график и стабильный доход - Выбор заказов в удобном режиме - Уведомления о новых заказах Скачайте NOWA Такси и выбирайте удобный способ передвижения или заработка!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are NOWA Такси's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NOWA Такси runs a dark set with one background colour (#2C2C34) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4F404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.