Sampled from 5 of SimWallet's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ACA4FC bg
#9790DD
#6C64FC accent
#111111 text
Met SimWallet van Odido ben je binnen 3 minuten online, waar je maar wil en voor zolang als je wil. In Nederland en in meer dan 140 andere landen, vanaf €2,50 per dag. Jouw eSIM voor mobiel internet op reis: zonder abonnement, zonder gedoe en zonder verborgen kosten, ook als je geen klant bent bij Odido. Reis je bijvoorbeeld naar Turkije, de Verenigde Staten, Thailand, Mexico, Marokko of Zuid-Afrika en wil je gewoon meteen online zijn als je landt? Met de SimWallet eSIM app voorkom je dure roamingkosten en gedoe met losse simkaarten. Je koopt losse databundels per land of regio en bent snel online op je eigen toestel. Of je nu op vakantie gaat, op pad gaat in eigen land, een citytrip plant, of gaat backpacken, met SimWallet heb je snel mobiel internet op zak. Populaire bestemmingen SimWallet werkt in Nederland en meer dan 140 landen wereldwijd, zoals: - Turkije - Marokko …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are SimWallet's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SimWallet runs a light set where the background shifts from screenshot to screenshot (first shot #ACA4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C64FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.