Sampled from 5 of 一码游贵州's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#1C545C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 8.4 words on average (longest 14).
“贵州旅游 一码游贵州”是由贵州省文化和旅游厅指导,贵州电子商务云运营有限责任公司承建的贵州省官方文旅服务平台。平台集门票预订、酒店住宿、美食推荐、交通出行等功能于一身,仅需扫码进入,即可轻松畅游贵州。 平台提供了丰富的旅游资源信息,游客可轻松的在平台实现预约预订、导游导览、出行资讯、旅游攻略、特产采买,满足“吃、住、行、游、购、娱”六大需求,还可以深入了解贵州各地的知名景点、特色美食、民俗文化,让游客在贵州“游之顺心、游之舒心、游之暖心”。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 一码游贵州's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 一码游贵州 runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C545C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.