Sampled from 5 of PerthNow's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C5464 accent
#111111 text
Introducing the PerthNow app. Get the inside scoop of what’s happening in Perth faster than ever before. We’ve brought the best of the PerthNow website into the palm of your hand, so you can get the stories you love sooner. Access the best in news, opinion, sport, business, politics, lifestyle, entertainment and travel. From the hottest new dining spots, to entertainment and gossip from the A-list to the Z-list, be in the know wherever you go. Plus every week read the digital edition of your PerthNow Local community newspaper, from Joondalup to the Mandurah Times. Features: - Local news: Unrivalled coverage of what’s on, the news and events that are making headlines in Perth. - Juicy celebrity stories: All the entertainment and celebrity moments from the A-List to the Z-List. - Notifications: Be the first to know with notifications and breaking news alerts to your device - Comments: …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are PerthNow's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PerthNow runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C5464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.