Screenshot style breakdown
Sampled from 6 of Aritzia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4D4DC bg
#ACBAC1
#9C7C64 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Your personal Stylist— whenever, wherever. Explore app-exclusive content and curated outfit ideas. Unlock exclusive early access to coveted collabs, drops and new product launches. Discover the Closet feature, a living archive of all your Aritzia pieces — and get inspired by our best-dressed community of Aritzia Muses, in-house Stylists and content creators. Plus, the app’s immersive design, intuitive browsing and elevated Product Pages ensure a seamless shopping experience. Clothes are fun — and this app knows it. Key Features: App-Exclusive Content Explore the Style Feed, a shoppable stream of styling inspiration. Discover the latest trends, access expert advice from our very own Stylists, get an insider look at Aritzia’s newest collections and more. App-Exclusive Early Access Be the first to know — and shop — with early access to our most coveted collaborations, colour drops and ne…
App details
What you can learn from Aritzia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Aritzia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Aritzia runs a light set where the background shifts from screenshot to screenshot (first shot #C4D4DC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C7C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.