Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The Free Press's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C14 bg
#3B3B34
#EC949C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
We publish investigative stories and provocative commentary about the world as it actually is—with the quality once expected from the legacy press, and the fearlessness of the new. For us, curiosity isn’t a liability. It’s a necessity. Read, watch, and listen to our journalism, and connect with the Free Press community using our app. Features: Read what matters: We publish stories and commentary about the world as it actually is. Listen to the latest: Listen to articles and podcasts including Honestly with Bari Weiss, Breaking History with Eli Lake, and more. Watch smarter: Watch our latest video investigations, livestreams, and more. Go deeper: Browse our topics and columnists, and find out about our next event. Follow the story: Get notifications on the subjects and contributors that matter most to you. Terms of Use: https://substack.com/tos
App details
What you can learn from The Free Press
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are The Free Press's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Free Press runs a dark set with one background colour (#1C1C14) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC949C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.