Sampled from 6 of Valero SaveUP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04446C bg
#275E80
#047CB4 accent
#FFFFFF text
Save on fuel with the Valero SaveUP app! With SaveUP, you’ll earn 1 Point for every litre of fuel purchased. 500 points = £5 reward! Spend 500 points in-store and get £5 off your fuel or redeem 500 points for a £5 Love2shop Reward Code. You can also make a charitable donation to Child Bereavement UK or Wales Air Ambulance which we’ll match. You’ll earn 200 Points when you download and register plus you’ll receive 5 x points on your first 3 fill-UPs. With the Valero SaveUP app you’ll be able to: - Access your contactless digital SaveUP card - Spend your points in-store to get money off fuel - Exchange your Points for great rewards via Love2shop - Find your nearest Valero service station - Receive updates and offers from SaveUP Download the Valero SaveUP app today.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Valero SaveUP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Valero SaveUP runs a dark set with one background colour (#04446C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.