Sampled from 6 of OB Wheel & EDD Calculator's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F45C8C accent
#111111 text
Reading the caption text from the screenshots in your browser…
The Ultimate Clinical Toolkit for Obstetricians and Midwives. Designed specifically for healthcare professionals, Obstetric Tools is the most precise, fast, and comprehensive pregnancy wheel and clinical calculator available. Whether you are in a busy outpatient clinic or an offline delivery room, get evidence-based results in seconds to optimize your patient care. Built by and for medical professionals, our app replaces traditional cardboard wheels and scattered reference books with a single, highly optimized digital suite. CORE FEATURES Advanced Gestogram (Pregnancy Wheel) Calculate Estimated Due Date (EDD), Gestational Age (GA), and Conception Date instantly. Flexible Dating: Calculate based on Last Menstrual Period (LMP) or reverse-calculate by entering the current Gestational Age from an ultrasound. Highly precise chronologies to track pregnancy milestones effortlessly. Cli…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are OB Wheel & EDD Calculator's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OB Wheel & EDD Calculator runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F45C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.