Sampled from 6 of Pregnancy and Cycle Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCE4BC bg
#DDC8A5
#FC74AC accent
#111111 text
Pregnancy and Cycle Tracker is designed to support you throughout your pregnancy journey while also helping you understand your menstrual cycle and ovulation. The app offers simple tools to log symptoms, follow your week by week progress and keep track of important changes that may matter during pregnancy. Pregnancy tracking * Set your due date and see your progress at a glance * Follow your pregnancy week by week with clear milestones * Log daily symptoms, moods and body changes * Keep notes about doctor visits and important observations * Use symptom tracking to help you notice patterns or changes throughout your pregnancy * View simple charts to review how your pregnancy symptoms evolve While the app does not replace medical advice, logging your symptoms consistently can help you stay aware of unusual changes and prepare better for discussions with your healthcare provider. Cycle and…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Pregnancy and Cycle Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pregnancy and Cycle Tracker runs a light set with one background colour (#FCE4BC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC74AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.