Screenshot style breakdown
Sampled from 3 of Metcash Expo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6CB48C accent
#111111 text
Screenshots
Icon palette
About this app
Get the most out of your Metcash Food EXPO & IGA National Conference experience with the official event app – your one-stop guide to everything happening at this year’s biggest food and retail trade event for independents! App Features: Full Event Schedule - Browse all IGA Conference sessions, speakers, and activities. Bookmark your must-attend events and create your personalised agenda. Interactive Floorplan Map - Navigate the EXPO with ease using the interactive map to locate exhibitor booths. Gamification & Leaderboard - Earn points and achievements for participating in activities, checking in at booths, and more. Real-Time Updates & Notifications - Stay in the loop with important event updates and announcements sent straight to your phone. Networking Tools - Connect with exhibitors and fellow attendees through the app’s built-in networking features.
App details
What you can learn from Metcash Expo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Metcash Expo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Metcash Expo runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6CB48C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.