Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Happy Citizens - Mayor Sim's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#74A4F4 bg
#6690D6
#FCCC7C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Mr. Mayor, come and create your very own dream city! This will be an incredibly creative and entertaining simulation management experience. Not only can you observe the rich and colorful lives of citizens, but citizens can also get married, start families, and have children! Protect their city life for generations to come! A barren wasteland awaits your development. You will take on the important mission of building the city. From planning the initial street layout to gradually constructing various functional buildings, each step tests your planning wisdom. You must not only shape the city's appearance but also recruit unique citizens. They might be brilliant artists who illuminate the city's culture with their works; skilled craftsmen who drive the city's industrial development; or warm and friendly service workers who bring warmth to the city. You need to reasonably assign their …
App details
What you can learn from Happy Citizens - Mayor Sim
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Happy Citizens - Mayor Sim's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Happy Citizens - Mayor Sim runs a light set where the background shifts from screenshot to screenshot (first shot #74A4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCCC7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.