Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Novassist's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8CACF4 bg
#7B97D6
#ECC48C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
At the core of Pharmaco’s values is our ongoing commitment to ensuring we are our client’s ‘Everyday Partner’. As such, we introduce Novassist – a quick and easy tool to suggest effective dietetic solutions* to address the various challenges that can be encountered during an infant’s first year of life whilst simultaneously ensuring their comfort and optimal growth. Novassist’s tailored algorithm, based on the symptoms experienced by the infant in question, is designed to assist you in making an informed decision when choosing a specific formula within our Novalac® Range – a unique Infant formula range where each formula is specifically composed to solve a particular gastrointestinal concern as can occur in an infant’s early years of life. In addition, Novassist makes it simple to access the nutritional information of all formulas within the range as well as their key features, be…
App details
What you can learn from Novassist
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Novassist's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Novassist runs a light set where the background shifts from screenshot to screenshot (first shot #8CACF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #ECC48C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.