Sampled from 6 of BIDV Direct's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#344444 bg
#505E5E
#FCCC64 accent
#FFFFFF text
BIDV Direct is a digital banking platform designed for businesses, developed by the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV). BIDV Direct offers an intelligent, flexible, secure, and seamless financial service ecosystem that helps businesses optimize operations and accelerate growth. OUTSTANDING FEATURES AND UTILITIES OF BIDV DIRECT • Comprehensive financial services: Account inquiries, domestic transfers, international transfers, payroll, term deposits, bill payments, … • Modern, user-friendly interface customizable to individual preferences • Multi-language support: English, Japanese, Chinese, Korean, Vietnamese • Electronic forms (E-Forms): easy, intuitive, and fast service registration • Seamless transactions across multiple platforms: Web – Mobile App- ERP • High transaction automation rate • Flexible user access matrix • Multiple authenticatio…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are BIDV Direct's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BIDV Direct runs a dark set with one background colour (#344444) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.