Sampled from 6 of Vancity's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E41C44 bg
#E73B5E
#7C3C4C accent
#FFFFFF text
Vancity is transforming the way you bank. As a members-owned, values-based financial cooperative, it’s easier than ever to reach your financial goals, while still creating positive change in your communities. Here’s what you can do with our full-service banking app: - Pay and schedule bill payments from anywhere. Plus, manage your bill payees in the app. - Send and receive funds securely with INTERAC e-Transfers.® - Track Vancity enviro™ Visa* card purchases, find transactions with easy search filters, and view your current rewards points balance. - Deposit cheques on the go. - Get a loan ($100 to $2,500) in as little as 10 minutes. - Locate the nearest community branch or DING FREE® ATM. - Keep your financial information safe and secure with multi-factor authentication, real-time alerts on banking and credit card accounts, and end-to-end data encryption. And this is…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Vancity's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vancity runs a dark set with one background colour (#E41C44) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C3C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.