Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Affinity Water's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#44DCEC bg
#3BC1CF
#0C2CCC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The simple, secure way to manage your account in just a few taps. What you can do: • Set up, make and manage payments • View and download bills • Track your water usage • Submit meter readings • Tell us if you’re moving • Add or remove names from your account • Get personalised support from Priority Services • Report leaks or other issues • Receive updates and alerts about your service • Manage properties as a landlord or agent
App details
What you can learn from Affinity Water
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Affinity Water's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Affinity Water runs a light set with one background colour (#44DCEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C2CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.