Sampled from 6 of My Jewellery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCD4DC bg
#C1BAC1
#DC9C84 accent
#111111 text
Shop jouw stijl met één klik, ontdek de officiële My Jewellery app! Van sprankelende sieraden tot de nieuwste fashion trends: met de My Jewellery app shop je snel en makkelijk én krijg je een dosis inspiratie. Ontdek onze handpicked collecties, bewaar je favorieten en laat je verrassen door exclusieve app-only items. What are you celebrating today? Waarom jij de My Jewellery app wil downloaden: Shoppen was nog nooit zo eenvoudig · Supersnel jouw favoriete sieraden, kleding & accessoires shoppen · Overzichtelijke app, zodat jij moeiteloos vindt wat bij je past · Persoonlijke wishlist om je favoriete items te bewaren · Shop on the go, altijd en overal toegang tot onze collecties · Veilige en snelle checkout, achteraf betalen mogelijk Altijd als eerste op de hoogte · Ontdek onze nieuwste collecties · Pushmeldingen over drops, restocks en verzendupdates · Nooit meer iets missen …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are My Jewellery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Jewellery runs a light set with one background colour (#DCD4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC9C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.