Sampled from 6 of Snopes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4CC34 bg
#D6B32D
#B48C04 accent
#111111 text
Reading the caption text from the screenshots in your browser…
After more than 30 years of fact checking misinformation, Snopes finally has an app. When you aren't sure if something is true or false, launch our app and Snopes it. - Search our massive archives or use FactBot to ask about a topic - Read latest fact checks and investigations - Save articles in your reading list - Solve the new Snopes' Crossword puzzle - Try your hand at our true/false game to see if you can spot misinformation - Option to show fact check ratings next to articles when browsing - Use NightVision to make it easier on your eyes (option to automatically enable at night) Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Snopes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Snopes runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4CC34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B48C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.