Screenshot style breakdown
Sampled from 6 of 京东AI购's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC5CFC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
京东AI购——会思考·能购物·关心你的生活服务助手 京东旗下购物和生活服务的超级入口——京东AI购正式上线。我们是你的智能购物和生活伙伴，整合京东丰富供应链数据；致力于通过智能购物、深度问答与即时生活服务，高效提升你的生活品质，深度连接你和世界。 品质生活，从一段对话开始 【购物生活的超级入口，比你更懂你】 打开首页，购物攻略、优惠消息、穿搭灵感、生活服务，AI主动送上，不再“你问我答”，而是“知你所需，予你所想”，深度连接你和世界。 【轻购物，为你智能导购】 告别关键词搜索，只说简单的“我想要”，就可召唤你的私人买手，掌握世界知识的AI替你思考、帮你匹配，轻松找到你想要的。 【慢思考，给你深度分析】 不知道买什么？问你的AI伙伴，无需海淘攻略，专属AI伙伴帮你深度分析。你想去露营，为你安排装备清单，世事洞明，人情练达，为你提供有温度的解决方案。 【AI省钱，一件商品省到底】 不知道这件东西还能再便宜多少？把商品丢给AI，它会帮你把能叠的券、能凑的单、能做的任务全部找出来。精打细算这件事，交给它就好，你只管买得开心。 【A…
App details
What you can learn from 京东AI购
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are 京东AI购's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 京东AI购 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC5CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.