Sampled from 4 of & medical group's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#94C4EC accent
#111111 text
AND美容外科のお客様向け公式アプリです。 会員ステータス、ポイント数、契約書などの確認ができます。 ・アプリでいつでもポイント数やランクが確認できる! ・貯まったポイントがクリニックで使える! ・誕生日ポイントがもらえる! ・お得な情報がゲットできる! ・アプリでメッセージのやりとりができる! ・続々便利な機能を追加予定! ■Home 現在のポイント数や会員ステータスの確認ができます。 ■契約 契約内容の確認ができます。 ■予約 特定の契約の次回ご予約ができます。 ■ポイント お持ちのポイントを利用することができます。 ■メッセージ メッセージのやりとりがアプリ上でできます。 他にも便利な機能を追加予定です! ※プッシュ通知について メッセージなどをプッシュ通知でお知らせします。プッシュ通知の設定を「ON」に設定するようお願いいたします。 (設定は後からでも変更できます)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are & medical group's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: & medical group runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #94C4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.