Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of 海尔商城's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4DCFC bg
#ACC1DD
#6C94EC accent
#111111 text
Screenshots
Icon palette
About this app
海尔商城是海尔集团的新零售智慧家电平台，为用户提供购、装、维、保的全链路服务。平台推出十年管家权益，长期护航用户体验，致力于成为覆盖用户全生活空间的智慧家庭生活平台。 选择海尔商城，是因为—— 1、 海尔商城，十年管家，真诚到家权益 购指定家电享10年核心零部件包修，非人为故障，维修期间免收上门费、工时费、核心零部件配件费； 所有大家电可享受10年3次深度检测服务； 还可获得家电全生命周期养护提醒、新会员560元券包、耗材服务折扣卡等。 2、 官方直营，正品保障，品类齐全 拥有海尔、卡萨帝、Leader等品牌； 覆盖空调、电视、冰箱、冷柜、冰吧、酒柜、洗衣机、热水器、适老家电等全品类家电； 提供官方生态耗材服务、家电延保与清洗服务，更放心。 3、实体门店体验，打破界限 在线可查看附近门店，新零售模式门店已达20000家； 线上一键预约，线下沉浸体验。亲手触摸，亲眼见证，我们提供的不只是商品，更是看得见、摸得着的品质兑现。 4、 全国统一售后服务 全国10000+服务网点，覆盖2800多个县级行政区； 不管是超一线核心商圈，还是偏远县…
App details
What you can learn from 海尔商城
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 海尔商城's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 海尔商城 runs a light set where the background shifts from screenshot to screenshot (first shot #C4DCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C94EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.