Sampled from 5 of 央视频's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BCD4FC bg
#A5BADD
#6C7CEC accent
#111111 text
WTT、五大联赛等热门赛事直播尽在央视频;《三餐四季》第三季聚焦中国大地风味美食,通过一省双城的探访,生动讲述美食背后的历史源流、文化故事。 央——背靠中央广播电视总台强大的内容生产能力和节目资源,打造品质内容和强大IP; 洋——紧跟时代潮流,适合手机用户碎片化的信息消费习惯; 氧——热播大剧、顶级赛事、权威新闻,看过不仅一笑而过,还能有所收获; Young——丰富多元的视频内容类型,微短剧、长剧集、直播、电视、VR、4K、8K……给用户更多新选择。 在央视频不仅能看到权威的时事内容,还可以看到“泛文体、泛资讯、泛知识”多元化的精彩视频;不仅有轻松好玩的文娱、动漫、影视等内容,还有知名主播、记者、编导等总台“名人”为央视频创作的独家视频;不仅聚合了《新闻联播》《动物世界》《天下足球》《航拍中国》《舌尖》等数不胜数的新老热播节目,也汇聚了央视及各地方卫视三十余个频道的电视节目直播,更有丰富的赛事和热点事件的实况报道。 央视频,做有品质的视频社交媒体。 【自动订阅服务说明】 1.订阅服务: a)央视频VIP连续包月(1个月)、央视频VIP包…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 央视频's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 央视频 runs a light set where the background shifts from screenshot to screenshot (first shot #BCD4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C7CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.