Sampled from 3 of ECIS 2025's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C3C8C bg
#65579C
#BC1484 accent
#FFFFFF text
The ECIS UK Colloids 2025 Conference app. This app is for all aspects of the conference including programme, abstracts, sponsors, social events and onsite help. This app replaces all printed communication and is your go to for all conference questions.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are ECIS 2025's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ECIS 2025 runs a dark set with one background colour (#4C3C8C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC1484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.