Screenshot style breakdown
Sampled from 5 of Bath & Body Works India's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04549C bg
#276BA9
#548CB4 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Bath and Body Works is your go-to place for self-care gifts that surprise and delight. From iconic home fragrances found in Bath and Body Works candles to the moisturizing skin care of Bath and Body Works lotion, we make picking out your perfect something special a sensational experience. Try a gourmand for something oh so sweet, a floral for something classically romantic, or check out The Men’s Shop for something more earthy. Once you find your signature scent, grab a Bath and Body Works perfume, lather it up with Bath and Body Works hand soap. What’s a store full of self-care gifts without a spa-worthy collection? Whether you’re looking for fragrances to get the vibe right or body care items to get your skin right, our wellness selection has what you want. And for those moments when you have to leave home, don’t forget to grab a PocketBac for some easy, clean fragrance fun on the go…
App details
What you can learn from Bath & Body Works India
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Bath & Body Works India's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bath & Body Works India runs a dark set with one background colour (#04549C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #548CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.