Screenshot style breakdown
Sampled from 6 of The Walking Dead: Aftermath's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#6C242C accent
#FFFFFF text
Screenshots
Icon palette
About this app
THE DEAD WALK. SOCIETY HAS FALLEN. SURVIVAL IS ALL THAT REMAINS. Rick Grimes woke from a coma to find the world transformed. Cities abandoned. Families torn apart. The living forced to become something new just to survive. Step into the world of AMC’s The Walking Dead universe and begin your journey where it all started, in an action game shaped by the characters and stories fans know and love! NOW IT’S YOUR TURN. Begin your journey on the outskirts of Atlanta, where a fragile camp struggles to endure against the constant threat of the walkers. What starts as a desperate fight for survival quickly becomes something more. A test of leadership and who you are willing to become. YOU ARE NOT ALONE. Fight as iconic survivors from across the universe of The Walking Dead, including Rick Grimes, Daryl Dixon, Michonne, Glenn, and Maggie. Each survivor brings unique weapons, abilities, and c…
App details
What you can learn from The Walking Dead: Aftermath
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are The Walking Dead: Aftermath's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Walking Dead: Aftermath runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.