Screenshot style breakdown
Sampled from 6 of Innie: Self Discovery & Care's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8C6CFC accent
#111111 text
Screenshots
Icon palette
About this app
There's something about you that you haven't fully figured out yet. Innie is where you meet the real you. The one underneath your performative version. Innie helps you understand why you are the way you are. Somewhere between a personality quiz and therapy, there's a game that actually helps you figure yourself out. Gamified self-discovery designed by scientists that actually goes deep. HOW IT WORKS Start at the surface. Answer warm, curious questions that feel surprisingly personal. Then watch as innie learns the way you live, love and behave: your patterns, your contradictions, the things you say versus what you actually want. Innie begins connecting the dots: how you think, react, attach, avoid, love, self-sabotage, overthink, dream. Each level adapts to you. Each level goes deeper. The questions get sharper. More specific. Almost uncomfortable in a good way. That's because they'…
App details
What you can learn from Innie: Self Discovery & Care
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Innie: Self Discovery & Care's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Innie: Self Discovery & Care runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C6CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.